Global player Reed Exhibitions and leading Indonesian MICE, travel and hospitality specialist Panorama Group establish joint venture
Reed Exhibitions and Panorama Group announced the setting up of a joint venture company, PT Reed Panorama Exhibitions (RPE), based in Jakarta. In addition to the current existing portfolio of business to business (B2B) and consumer (B2C) events currently organized and managed by the Panorama Group, RPE has developed a robust business plan to launch selected B2B trade shows that fit the needs of the rapidly emerging Indonesian economy. RPE aspires to create professional, world-class platforms for businesses to network and realize business growth opportunities in Indonesia.
Mr Paul Beh, President Reed Exhibitions Asia Pacific, observed, “Indonesia’s stellar economic growth in the past few years and sizeable young demographics make it a highly attractive destination for foreign direct investment. Beyond the BRIC economies, Indonesia ranks high on the business agenda of multiple industries around the world. Our customers are telling us to bring them to Indonesia and help them find new businesses. This is the right time to be in Indonesia – it has been stable, it is at the heart of the ASEAN Economic Community, and it is growing remarkably. We hope to collaborate closely with the local exhibition ecosystem to create conducive environments for businesses to flourish. We are delighted to be able to forge a new partnership with Panorama Group to do so. We are confident the synergistic competencies of each partner will enable RPE to deliver effective platforms and create communities for industry to transform their businesses.”
For over twelve years, Panorama Group has grown to become one of the key players in exhibition industry in Indonesia organizing exhibitions such as the biannual Grand Wedding Expo, and on an annual basis, Renovation & Construction Expo, Franchise & License Expo Indonesia, Indonesia Maternity, Baby and Kids Expo, and Indonesia Maritime Expo. Reed Exhibitions currently organizes events in various parts of the world that would resonate with these industries including the Asia Pacific Maritime in Singapore, the Franchise Expo and Batimat in Paris, and the Maternity Baby and Kids Show in Shenzhen.
Mr Budijanto Tirtawisata, President Director Panorama Group, said “Indonesia is a highly promising business destination for many industry sectors. The exhibition industry in Indonesia is still at a nascent stage. It would not surprise anyone that there are great expectations of the MICE industry taking off soon with new venues and other infrastructure like roads, hotels, airports being quickly built in Jakarta and across Indonesia. Exhibitions have a significant multiplier effect as it has touch points with many other industry segments including accommodation, transport, entertainment and travel. The spin-offs that may be generated by sizeable trade shows will help to fuel economic growth and sustain ancillary businesses. Forming RPE with Reed is a start to raising the quality of trade shows in Jakarta because businesses demand such platforms. We hope that in the future RPE can establish more new relationships including joint ventures or partnerships with other like-minded potential business partners to deliver events that catalyze growth for the industry by the industry.”
In addition to events that enable businesses to trade, RPE’s trade shows will progressively feature special highlights that engender networking and include conferences and seminars to facilitate learning. RPE will work with relevant international, regional and local associations and trade publications to create cutting-edge content for its events.
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