InterCHARM MILANO is set to be the event of the year for the Hair world. The third edition, held from 6th to 8th October at Fieramilanocity, will bring together the biggest national and international brand names in Hall 4, on an enlarged exhibition area. It will be enhanced by special events making this a unique show in the international trade exhibition calendar.
“Demonstrating how this exhibition is fast becoming the leading event in the Hair sector are the many companies who have already confirmed their participation. These include ALFAPARF MILANO, CERIOTTI, COSMEC - BES Beauty & Science, FARMEN, KAARAL, KARISMA, KEMON, KLERAL SYSTEM, MUSTER & DIKSON, NUOVA FAPAM, PAUL MITCHELL and VEZZOSI,” says Maurizio Morra, InterCHARM MILANO Exhibition Development Manager.
Alongside the big events by OMC – HAIRWORLD 2012, which is without a doubt the top event in the international hairstyling world, and the INTERNATIONAL SCHOOL CHAMPIONSHIP, the first competition dedicated to students from schools belonging to associations in the various member countries of the Organisation Mondiale Coiffure – InterCHARM MILANO will be presenting an incomparable programme of HAIR events.
The spotlight during the MILANO HAIR SHOW will be on the big hairstyling brand names. ALFAPARF MILANO, BES Beauty & Science, KEMON, PAUL MITCHELL, Tagliati X il Successo SCREEN will all be presenting spectacular 90-minute hair-fashion shows, during which world-renowned hairstylists will be giving their interpretation of unmistakable brand styles. In addition to this there will be the Italian finale of the Hair Show & Trend Vision Award by WELLA.
Showing at the 2000 seat Hair Theatre inside Hall 2 complex, will be:
Sunday 7th October:
- 12:00 p.m. - Scott Cole & Linda Yodice for PAUL MITCHELL
- 2:00 p.m. - BES Trend Collection 2013 "Natural Emotion" by Saverio Palma & BES "Hair Fashion" by Alex De Stefano
- 4:00 p.m. - Francesca Selser, Zeo Baldi and Richard Ashforth for ALFAPARF MILANO
Monday 8th October:
- 11:30 a.m. - Carlo Bay for KEMON
- 1:30 p.m. - PROJECT ONE by Team Tagliati X il Successo for SCREEN and NUBEA
- 3:30 p.m. - WELLA Hair Show & Trend Vision Award Italian Final
Completing the line-up of events dedicated to hairstyling professionals in this third edition of InterCHARM MILANO is Hair SPOTLIGHT. Set in an area with maximum visibility and accessible to all visitors in Hall 4, there will be a professionally equipped stage to present exclusive shows by some of the brand companies taking part in the trade exhibition, and their hairstylists. There will be showcases and tutorials, presentations as well as special sessions, all dedicated to the very latest in products, colour and accessories.
InterCHARM MILANO. Your not-to-be-missed appointment with beauty.
For any further information please contact:
InterCHARM MILANO Press Office
Tel. +39 02 435170.59