18,700 qualified professionals in search of new ideas to reinvent their business and discover the right tools to start 2012, have positively influenced the success of Viscom Italia 2011.
Milan, 9th November 2011 – Viscom Italia 2011, the leading event in the world of visual communication, set to take place from 3rd to 5th November at Fiera Milano Exhibition Centre in Rho, Halls 1/3, has closed its doors.
A perfect stage where more than 400 suppliers showcased the most advanced solutions and technologies, and best-in-class products to discover ground-breaking applications for visual communication in matter of: Large Format Digital Printing - Signs – Sign Making – Screen Printing – Pad Printing – Textile Promotion – Embroidered advertising - Engraving - Milling - Laser Engraving – Trophies and Awards - Digital Signage -
P.O.P – Event Support Services.
Over the course of three days, 18,700 visitors including professionals and qualified operators from the sector, filled the aisles of the 2011 edition of Viscom Italia, seeing it as the ideal opportunity to give boost to the market and create new partnerships.
Paola Sarco, Exhibition Manager of Viscom Italia, declared “The 2011 edition of Viscom Italia has represented a valuable opportunity for visitors to see what’s on offer internationally about latest technology solutions and got great business ideas from those who made successful projects. Viscom Italia was able to attract a vast audience of professionals and managers not only from the world of visual communication but also architects, designers and manufacturers, searching new applications, ideas and learn new languages to communicate effectively with their customers”.
The number of visitors confirms the importance of Viscom Forum, organized this year in close collaboration with MIP Politecnico of Milan. A calendar of eleven sessions accompanied by top testimonials, during which discussions were held on the technologies able to develop the right business solution: “Business solutions tailored to your clients ” has been the common thread of Viscom Forum 2011. A round table to tackle a wide range of current issues opened the event bringing into focus: entrepreneurship, internationalization, ecological sustainability, latest trends in interior decoration and environmental requalification.
Digital Signage Forum the ten sessions, including workshops and interactive case histories, that offered visitors the chance to learn how interactive communication language evolves and which are its potentials.
An incredible success with visitors was the first event entirely dedicated to decoration: Wrap and interior decoration world, a real creative building site to show off the integrated solutions for interior decoration, to restore and re-qualify POP, hotels and home decoration by exploiting innovative techniques in visual communication. Designers, architects, design studios and decorators were able to gain hands-on experience of the ground-breaking applications learning how to create and transform any space into a comfortable place with a great visual impact and communication power, and converting existing furniture systems into updated scenic and functional elements. Viscom Italia has become an ideal place to learn the latest on today’s market trends, and where professionals can take the inspiration from new ideas to extend the range of what they have to offer their customers and even anticipate their needs and expectations.
Visitors also flocked to the ViscomLab, "live" workshops, where professionals from the sector offered on-the-spot demonstrations to present the latest applications in matter of: digital screen printing technology, personalized clothing with the best solutions for what concerns the Made in Italy, as well as learn how to make paintings with groundbreaking printing technologies, to create a graphic message or transform an object into an amazing communication model.
The show also paid attention to ecological sustainability matters, with the third edition of Green Trail. An event that took visitors on an informative journey through Green communication, providing the chance to take a closer face-to-face look at the “green” products, applications and technological solutions: from eco-friendly inks and materials to energy saving manufacturing processes.
Furthermore, within the framework of DIVA - Display Italia Viscom Award, a competition to reward creativity among POP producers, and the “Il Telaio d’Argento”, biennial award dedicated to the screen printing Italian industry, prizes were presented to the winners of the two Viscom Awards, showcasing the best creative work from around the world.
Winners of DIVA – Display Italia Viscom Award - 2011
Durable – Category 1
1st Prize - PIELLE, Design: Altavia, Client: Strongbow Gold for Heineken Italia.
2nd Prize - VISUAL DISPLAY, Design: Carlo Bach and Antonio Fusco with Visual Display, Client: Illy Caffè
3rd Prize - CHEMELLO, Design: Trudi, Client: Trudi
3rd Prize co-winner - ESPO E CARTOTEC, Design: Roberto Lo Presti, Client: Ambipur for Procter&Gamble.
Non Durable – Category 2
1st Prize – CORVASCE, Design: S.Corvasce, R.Gorgoglione, Client: environmentally friendly prototype for point of purchase.
2nd Prize – TROCART/TEPA, Design: Saveas, Client: Sky Italia
3rd Prize – LUCAPRINT, Design: Virginio Scalabrin, Client: Pokemon for Game Vision.
Packaging – Category 3
1st Prize – SOGIMI, Design: Sogimi, Client: Targetti Sankey Spa
2nd Prize – TECNOLITO, Design: Kobose and Sebastiano Branca, Client: La Prairie
Shop Fitting – Category 4
1st Prize – BEST PROJECT LTD, Design: Best Project, Client: NTT DOCOMO
Honorable mention based on design concept
VISUAL DISPLAY, Design: Carlo Bach and Antonio Fusco with Visual Display, Client: Illy Caffè
For the first time, Viscom Italia has dedicated a corner to young creative designers organized in collaboration with IED. Here are the winners:
1st Prize - IKX SYSTEM - Rutilo Rojas, Michele Pappagallo, Jun Bum Park
2nd Prize - ELICA - Naomi Mastachi, Devayani Purushotam
2nd Prize - MORPH - Diana Larisa Rosioru, Christine Namagulu
Winners of Il Telaio d’Argento - 2011
Art Printing Category
1st Prize - Sericraft Snc
2nd Prize - Camac Arti Grafiche
3rd Prize - Promotion Italia
1st Prize - Cr Serigrafia
2nd Prize - Cr Serigrafia
3rd Prize - Atimex Sericonf
Industrial Processing Category
1st Prize- Pilm International
2nd Prize - La Serigrafica
3rd Prize - Turolla Antonio
New Applications Category
1st Prize – Graphic Report
2nd Prize – Sac Serigrafia
3rd Prize – IPS International Products&Services
1st Prize – Istituto Pavoniano Artigianelli per le Arti Grafiche – Trento
2nd Prize – I.I.S. ‘G.B.Ferrari’ – Este- Sez. Ass. ‘Liceo Artistico Corradini’
3rd Prize – I.I.S. ‘G.B.Ferrari’ – Este- Sez. Ass. ‘Liceo Artistico Corradini’
VISCOM ITALIA: WEB 2.0 FOR VISUAL COMMUNICATION
Viscom Italia has created for the first time a list of Smartphone Apps providing useful information for all professionals visiting the exhibition (stands location per hall, list of exhibitors and so on), and a full panorama of news about exhibiting companies, and events dedicated to Viscom Italia 2011, and having the unique opportunity to add them to their favourite list.
And our Facebook fan page was a huge success with more the 800 fans in only 4 months, who followed the show, got behind the scenes information and shared ideas, projects and images on visual communication.
VISCOM ITALIA doesn’t end here. Viscom Regional, the road shows that bring Viscom world around Italy, will take place on 20/21 April 2012 in Rome and on 18/19 May 2012 in Trieste. VISCOM ITALIA will be back from 4th to 6th October 2012 in Milan.
For any further information please contact:
Nicola Mirizio - Reed Exhibitions Italia
Tel. +39 02 43517061