Show Floor to Occupy Entire Javits Exhibit Hall; Chevrolet to be “Vehicle Sponsor”; Cultyard Pavilion and Other Attractions are Convention Floor Highlights
Officials at New York Comic Con have announced that the show floor for this year’s highly anticipated convention is sold out. This “sell out” two weeks before the show marks another milestone in the convention’s enormous growth since its debut in 2006. The show floor will occupy the complete exhibit hall of Javits Center as the entire convention takes up 470,000 square feet of space. In total, over 700 exhibitors and 400 artists will participate in this year’s event which will include an expanded autographing area as well as 3 full days of public access to the show. Notably, this year will feature a Vehicle Sponsor, as Chevrolet will host the New York consumer debut for the 2012 Chevrolet Sonic at New York Comic Con. Additionally, after a hugely successful debut last year, the Cultyard Pavilion will return again this year with over 40 exhibitors featuring art, design, collectible toys, pop-tech, and fashion. And, in what NYCC is informally calling the “Star Wars Zip Code” in the exhibition hall, attendees will find new Star Wars products from licensees and dealers, as well as a special Celebration VI area.
The 2011 New York Comic Con takes place October 13-16, 2011. NYCC, which attracted 96,000 attendees in 2010, celebrates comics, television, movies, toys, games, and the popular arts from around the planet. Exhibitors spanning all these areas of the pop culture universe will participate in the show including: Activision, AMC, Archaia, Capcom, Comedy Central, Dark Horse, DC, Hasbro, HBO, IGN, Marvel, Mattel, and Xbox to name just a very few.
“I think it’s amazing that Chevrolet is leveraging New York Comic Con to launch the 2012 Sonic,” notes Lance Fentsterman. “We are proud to welcome Chevrolet to our show and the fact that they see such value in our audience speaks volumes about the influence and power of the pop culture world. As always, our show floor will be packed with an enormous range of product, promotions and diverse activity. Our intent is to deliver maximum entertainment while also providing a super dynamic business and marketing environment that benefits both exhibitors and consumers.”
“Sonic and New York Comic Con are a natural partnership,” said William Fleck, Northeast regional marketing manager for Chevrolet. “We are trying to market Sonic to early adopters – those who are the first to try all-things-new. They are immersed in pop culture, can spot trends early and have the power to transform a simple trend into a lifestyle. NYCC is the perfect place for us to reach that audience.”
Maintaining the spirit of New York Comic Con, Chevrolet will showcase four special-edition, illustrated Sonics and a gigantic, gas-filled flying Sonic. Drawing inspiration from the convention, an artist will work on illustrating a fifth Sonic in real time throughout the show. Chevrolet also will host an interactive scavenger hunt for all attendees of the conference. Winners of the scavenger hunt will take home a variety of impressive Chevrolet swag.
As noted, Star Wars will also have its own “Zip Code” at New York Comic Con. There, attendees will learn more about the huge Star Wars fan party coming next August, co-created by Lucasfilm and ReedPOP, order tickets, and purchase exclusive Star Wars Celebration VI merchandise. Meanwhile, in addition to their significant booth presence, first time exhibitor Hasbro will be the title sponsor of New York Comic Con’s “NYCC Kids!” taking place on Sunday, October 16. Within NYCC Kids!, Hasbro will host the National BEYBLADE Championship where semi-finalists from around the country will battle in head-to-head competition to be crowned the BEYBLADE U.S. Champion.
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