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Alimentaria&Horexpo Lisboa: Triple the investment in inviting international buyers

08 Feb 2011

Alimentaria&Horexpo Lisboa to have more international exhibitors and visitors

With just two months to go before Alimentaria&Horexpo Lisboa, the show releases additional details on the offerings to be presented at the new project, which brings together the food and drinks, distribution, hotel, restaurant and catering, and food technology sectors. The event will attract a significant number of international participants, who see the show as the best gateway to the Portuguese-speaking market. The trade show, to be held 27–30 March 2011, will occupy all four exhibition halls at the Feira Internacional de Lisboa venue — 45,000 m2 — and expects to include 800 companies and 30,000 professional visitors.

Alimentaria&Horexpo Lisboa plays its most international card on the supply side, with the presence of exhibitors from more than twenty different countries. The list is headed by Spain, followed by France, Italy, the United Kingdom, Ireland, Belgium, Luxembourg, Austria, Bulgaria, Poland, Lithuania and Mexico, among others. A major new feature of the show is the addition of groups from Argentina, China, Korea, Thailand, Romania and Morocco, taking part in this endeavour for the first time. Highlights include the return of the group of exhibitors from Germany, which will once again be part of the show after a brief absence.

Spain will be represented by over one hundred companies, reflecting the importance of the Portuguese market for the country's imports and exports. To date, the autonomous communities of Madrid, Extremadura, Castile-La Mancha, and Galicia and delegations from Palencia, Salamanca and Huelva have confirmed their attendance. In addition, participants will include companies such as Churruca, Comercial Masoliver, Ingapan and Europastry at Alimentaria; Cooking Systems and Winterhalter Ibérica at Horexpo; and at Tecnoalimentaria, such leading firms as Equip Emo, Grupalia Tecnología Alimentaria, Busch Ibérica, Ulma, Importadora Tudelana, Vaessen Schoemaker, Porbisa-Angel Mir and Bizerba.

For its part, Portugal has already confirmed the attendance of the regions of Beira Interior, Península de Setubal, Alentejo, Serra da Estrela, Douro, and a very noteworthy delegation from the Douro region. In addition, major companies in the coffee industry such as Delta, Nicola and Silveira, and Ovo Liquido, which specialises in ready-prepared foods, will not fail to keep their date with Alimentaria. The Horexpo show will feature such industry leaders as Vista Alegre, Renova, Fiamma, Gresilva and J. Diversey.

International buyers and access to the Portuguese market
After its success at Alimentaria Lisboa 2009, the Hosted Buyers programme will be reinforced at this edition with the primary aim of promoting the business environment by inviting buyers from the distribution sector throughout the world for scheduled business meetings with exhibitors at the show. The importance of these meetings is reflected in the fact that the organiser has tripled the budget for this programme in comparison with the previous edition of the event.

The show, and especially the Hosted Buyers programme, has very close ties to African countries whose official language is Portuguese, also known as PALOPs in the Spanish acronym. These include Angola, Cape Verde, Guinea-Bissau, Mozambique and São Tomé & Príncipe. And of course there is Brazil, whose bilateral relations with Portugal are well known. The country has a long history of participation in the show.

In short, Alimentaria&Horexpo Lisboa expects to welcome 60 buyers invited by the organiser. Highlights include Max Foods (India), Icomps&Impex pltd (India), Avendi LTD (Bulgaria), Calimp (Brazil), Pao de Açucar (Brazil) CIM Hotels (Spain), Ristretto Import&Marketing (Israel) Italyabroad.com (United Kingdom), Bento (Cape Verde), Domar (Angola), Makbol (Angola) and Tropigalia (Mozambique), among others. 

For further information please contact:
Susana Santamaria / Xavi Bertomeu / Silvia Ruiz
Tel: +34 93.452.11.04
Email: prensa@alimentaria.com

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