Key statistics from WineTech 2010 suggest the event was a clear success – in terms of attendance figures, the calibre of attendees and the winemaking innovations on show.
While total attendance - a combined total of more than 3,000 visitors – was down on 2007 levels, a high percentage of decision-makers meant exhibitors had solid opportunities to gain sales and leads, increase market awareness and keep abreast of market trends. Around 85% of visitors either bought or requested quotes/appointments with WineTech exhibitors. Furthermore, an analysis of CAB Audited visitor numbers reveals:
- Combined total of more than 3,100 attendees
The exhibition attracted nearly 1,800 visitors, and AWITC attracted a further 1,300 conference attendees who visited WineTech on multiple occasions over the course of the three exhibition days.
- 20% of visitors were from interstate or overseas
Visitors were drawn from Argentina, Chile, China, France, Germany, Indonesia, Italy, Japan, Malaysia, New Zealand, South Africa, Turkey, United States and Vietnam.
- More than a quarter of attendees were business decision-makers
Around 14% of attendees were either Directors, CEOs, MDs, GMs or Senior Management, and a further 17% were Winemakers, a combined total of 30%. Results from the WineTech 2010 Micromex Visitor Survey results revealed further key statistics including:
- 64% of respondents held direct authority or influence for purchasing the types of goods and services seen at the exhibition
- 22% bought or placed orders during the event
- 63% organised a quote or appointment with a WineTech exhibitor
Paul Baker, Exhibition Manager for WineTech commented, “The wine industry has been experiencing tough conditions in recent years. As a result, a clear trend at WineTech 2010 was interest in products and services that will help winemakers find new markets and sources of competitive advantage.”
Baker comments that this trend was evidenced by the high percentage of business decision-makers attending WineTech 2010, which flowed on to significant sales being recorded during the event. A significant portion of exhibitors, including RapidFill, GreenTech, Cosme Australia and JX2 Technology, booked sales orders, while many more achieved solid leads from prospective customers.
Above all, most exhibitors rated WineTech as a valuable experience for touching base with prospective and new customers and gaining insights into market drivers, judging by exhibitor feedback including:
“In this difficult time for industry, WineTech provided a terrific boost. It’s a stand-out event: well-designed, well-located and well-managed – as well as being a welcome forum for key players to come together.
“We were able to engage with a number of key players from existing customers, as well as potential customers, and we’ve come away from WineTech with solid leads. We’ll most certainly be back for the next event”.
- Kevin Dawe, GEA Westfalia Separator Aust
“Our objective was to gain exposure and build awareness for the Vino-Lok closure system at this year’s WineTech exhibition. We certainly managed to do this and generate some exciting leads. All in all, the event ran very smoothly and we were really pleased to be a part of it.”
- Nicola Zeh-Katz, Columbit Australia
Paul Baker added, “Business doesn’t get any more direct than at a trade show – and so it’s pleasing that WineTech exhibitors achieved solid returns from their participation, whether through sales, leads or new market insights.”
“With the 2010 event complete, our attention now turns firmly to 2013.
“While exact dates and venue for the 2013 exhibition are yet to be confirmed, we are already accepting Expressions of Interest from companies wanting to exhibit, and more than 700m2 of space has already been allocated.
“WineTech 2013 will take place at an interesting juncture for industry. Aside from winemakers’ efforts to boost their market share, there are predictions that global consumption of wine will grow by one billion bottles in the years to 2013[1] which could present opportunities for the Australian wine industry.
“Aside from these external factors, we can be confident that the Australian industry will continue making major advances in the next three years – which will make WineTech 2013, once again, the venue for unveiling new capabilities. I urge anyone who is interested in participating in it to contact the Reed Exhibitions team or visit www.winetechexpo.com.au to secure their exhibition space as soon as possible.”
For further information contact:
Tracy Pendergast or Katie Lawley
Pentica PR for WineTech 97990896 / 0411 034 868
References:
1 La Journée Vinicole, Edition 2010, February 24, 2010
2 Circulations Audit Board 2010, WineTech 2010 CAB Exhibition Audit Report, August 18, 2010