In spite of being held during a week marked by a national transport strike, 11.324 professionals visited the exhibition, a marginal reduction of 5,5 %.
Three outstanding days with high quality contacts for exhibitors, 19% higher numbers of international visitors and an increase of 12% from outside Paris benefitting from the move by Viscom to Paris Nord Villepinte.
55% of visitors at Viscom 2010 were decision makers (an increase of 2pts compared to 2009) coming mainly from Île-de-France (42% of French visitors), followed by Rhône Alpes, Pays de la Loire, Nord-Pas-de-Calais, Central and Provence-Alpes-Côte d'Azur. Visitor profile was as follows: 68% graphic arts professionals, 19% advertisers and 13% specifiers
International visitor numbers increase by 19% compared to 2009.
North Africa was strongly represented with Morocco, Tunisia and Algeria amongst the top 5 visitor countries confirming their interest in Viscom and the strong potential forgraphic communication in those markets.
In the Top 10 were Belgium, Morocco, Tunisia, Italy, Algeria, Netherlands, Spain, Switzerland, the UK and Germany.
The 183 exhibitors clearly illustrated the diversity and relevance of the Viscom offering with its 4 great themes:” signage”,” digital and silkscreen printing”, ”cutting,marking, finishing” and “dynamic digital signage”. They also underline the influence of Viscom Paris, as many leading companies such as Agfa, Horizon Numeric and ACS Numérique have exhibited here for the first time.
In fact, this year 25% of exhibitors were doing so for the first time, 27% of international exhibitors. More than 450 brands were on show.
Once again Viscom Paris disposed of two dedicated spaces, the first for dynamic audiovisual communication (Digital Media by Viscom® ) and the second for new applications (Imag’in by Viscom® )
25 exhibitors were involved in Imag’in by Viscom® against 17 in 2009. It is important to underline that this year the organisers appointed a professional set designer to stage the space, allowing visitors to see, touch and better understand the innovations on show and their characteristics.
The event was completed by a cycle of 9 conferences with 35 speakers with a successful highlight being the “Digital Media Day” on 22 September.
And to conclude…
Organised for the first time, the Grand Prix Signal’Etiq’/ Viscom awarded to two exhibiting companies - Grand Prix : Duo Display – Special Award : MACtac
For any additional information please contact:
Dominique Bibard | Responsable Communication
Tel:( +33 (0)1 47 56 65 81| 7 +33 (0)1 47 56 65 82| 8