Following a successful January session, the September Eclat de Mode closed on a markedly positive note.
Surge in visitor numbers
The September 2010 session of Eclat de Mode drew an impressive total of 14,558 visitors – a 5.07% increase over September 2009 and an 8.7% increase over January 2010.
The breakdown shows 68.3% French and 31.7% international visitors.
The steady rise in visitor numbers over two consecutive sessions is clear proof of a sustained upturn in buying intentions.
Number of French and international exhibitors on the up
The September 2010 session of Eclat de Mode brought together 490 brands, 235 French and 255 international, i.e. a 5.4% increase compared to September 2009.
The new show layout with finished jewellery all showcased on the same level was a hit with buyers and exhibitors alike.
The offer is now segmented into 6 sections to make it easier for visitors to find their way around:
NEW: GOLD by ECLAT DE MODE: New section dedicated exclusively to gold and fine jewellery.
- Fashion, Designer and Fine Jewellery (52%)
- Silver, Gold-Plated, Fashion Watches and Piercing (34%)
- Fashion Accessories (3%)
- ‘Elements’: supplies, finishings, boxes and cases, etc. (11%)
- CREAM by ECLAT DE MODE: Turning the spotlight on ‘glam chic’, this original showcase for 45 hand-picked designers was a major draw for buyers.
WHAT THE EXHIBITORS SAY
The majority of exhibitors were extremely satisfied with their presence at the September session of Eclat de Mode.
“My designs were very well received. I notched up my first orders from Japan, Reunion Island and some new customers in France, as well as plenty of encouragement and genuine enthusiasm for my “new and original products”.
I’m thrilled with the way this session has turned out and I do hope to be at the next one as well.
Congratulations on the awards ceremony evening – lovely setting and a fantastic atmosphere!”
Claire Colin (France)
First-time exhibitor, Cream by Eclat de Mode
“I had a really good show – even better than last time, so I’m very happy! Lots of new customers, especially in Italy and Reunion Island! I’ve had some interest from Belgium but am waiting for firm orders to come in before I start celebrating.
Some buyers had already spotted and liked my work; having followed my progress, they finally decided to buy. So it’s important to come back. And I think there might be more orders in the pipeline!
I also liked the new layout – more consistent and user-friendly, in my view.
I had a steady stream of visitors over the last 3 days, which was great. There were no lulls but I still managed to find time for everyone!”
La Mygale en tutu (France)
Exhibitor, Cream by Eclat de Mode (France)
“When I started out as an amateur jewellery designer in 2007, I had three dreams.
The first was to buy myself a camper van to go to shows all over France and sell my jewellery. I achieved that in 2009.
My second dream was to exhibit at Eclat de Mode and I did that in September 2010.
I’m very happy with my first time at the show. I took orders from 44 shops, including 10 international customers.”
Gevole (France)
First-time exhibitor, Fashion Jewellery
“We’re more than happy with our first time at the Eclat de Mode September 2010 session.
We’ve been pleasantly surprised by the response to our products – our products are now in over 30 outlets in France and abroad in the upmarket gold and diamond sector.
French department stores now carry our brand and we are currently negotiating an exclusive distribution contract with TSI Accessory Group USA, which supplies 2,500 retailers.”
Sigomonta Joaillier (Hungary)
First-time exhibitor, Gold
VISITORS PROFILE
1/ Regional round-up
The number of visitors to the show from the French regions increased.
The highest number came from the following regions:
1. The Paris region
2. Rhône-Alpes
3. Provence-Alpes-Côte d’Azur
4. Nord-Picardie
5. Brittany
6. Pays de la Loire
7. Normandy
8. Aquitaine
9. Languedoc
10. Midi-Pyrénées
11. Overseas departments and territories
12. Centre
Compared to September 2009, the highest increases came from the overseas departments and territories (+30.41%), Brittany (+24.91%) and Normandy (+11.42%).
International visitors
International visitors made up 31.7% of the total, with 90 nationalities represented.
Top 10:
1. Italy
2. Belgium
3. Spain
4. UK
5. Germany
6. Switzerland
7. Netherlands
8. USA
9. Japan
10. Middle East
The increase in visitor numbers was especially high for Belgium (+20.26%), Italy (+13.58%), Germany (+9.14%) and Japan (+6.45%).
(As compared to the September 2009 session).
2/ Events
Major buyers flock to the show
The number of watch, clock, jewellery and silverware buyers was up by 81.7% at the September 2010 session, drawn by the superb offer in the precious gemstone sector and the successful launch of Gold by Eclat de Mode, the section dedicated to fine and gold jewellery.
There was also a 52.9% increase in visitors from department stores and a 52.8% rise in the number of buyers from concept stores compared to the September 2009 session.
60% of visitors are decision-making buyers.
They turned out in force:
107 RIVOLI (France), BACCARAT (France), BON GENIE GRIEDER (Switzerland), BRANDALLEY (United Kingdom), CARREFOUR (France), CHATEAU DE VERSAILLES (France), EAST LIMITED (United Kingdom), El CORTE INGLES (Spain), FENWICK (United Kingdom), FRANCK ET FILS (France), FRENCH’S DAIRY (United Kingdom), GALERIES LAFAYETTE (France), GUMP’S (USA), HARVEY NICHOLS HONG KONG (China), HP France, ITC (TAIWAN), LAMBERT & ASSOCIATES (France), LE BON MARCHE (France), LE CLUB (France), LOUIS VUITTON (France), MFA (France), MINT (France), MUSEUM OF CONTEMPORARY ART STORE OF CHICAGO (USA), NATURE ET DECOUVERTES (France), ODILE BAUDELAIRE FASHION OFFICE (France), PRINTEMPS (France), SALAM STUDIO & STORES (Qatar), SAN FRANCISCO BALLET (USA), SEIBU Hong Kong (China), SYNALIA (France), VENDOME YAMADA (Japan), WINARETTA.COM (France), YOOXGROUP.com (Italy), TSI GROUP USA…And many others…
WHAT THE VISITORS SAY
Visitors to the September 2010 show provided very positive feedback.
“I regularly visit Eclat de Mode to keep abreast of new trends, meet my usual suppliers and spot new designers.
The show offers a very wide and diverse range of exhibitors, and I know I’ll find the brands I’m interested in here. The new layout emphasises the show’s eclectic appeal, and the events are definitely a strong point.”
Danielle Bodenan, Buyer, GARANCE (France)
“I met my usual suppliers as well as new designers in the Fashion and CREAM sections of Eclat de Mode. Brands from different countries are well represented and the products are really top-quality. I enjoy the events and I like the way different sectors have been grouped into a single show.”
Christopher St-James, Buyer, Christopher St-James (London, UK)
“I come to Eclat de Mode to meet my favourite fashion and precious jewellery suppliers. I find that the show offers an interesting overview of new trends. The large number of exhibitors and the show’s international dimension make it all the more attractive. In my view the show’s strong points are its focus on creativity and desire to stay on top of trends.”
Elodie Verspieren, Buyer, Bijouterie Daras Gautier and Guilde des Orfèvres retailer (France)
“I visited Eclat de Mode to see what fashion jewellery exhibitors had to offer. I found a wide choice of brands, with styles varying considerably from one country to the next. I find this a very interesting and well-organised show. I particularly like the fact that all the different sectors are represented.”
Hebba-b, Buyer, HEBBA-B (France)
“At Eclat de Mode, I can track down new trends and source new products. I find that international brands are well represented at the show. In my view the strong points of the show are the variety of brands on display and the original events.”
Véronique Fontaine, Buyer, Haillot (France)
PRESS OFFICE REPORT
There were 317 French and international journalists from the consumer and trade press at the show, representing both the print and audiovisual media. In all, 240 media organisations were represented.
Coverage of the show varied, with features on fashion, trends, designers and the jewellery market.
“SHERIFFS DE MODE” AWARDS REPORT
Each session of Eclat de Mode features the “Sheriffs de Mode” contest. The “Sheriff” awards are given to 14 designers exhibiting at the show. A selection panel made up of 7 fashion and design professionals scours the show for original, inventive, beautifully made, top-quality products, and each panel member awards their two favourite designers a prize.
Being chosen as a Fashion Sheriff is a mark of recognition from the industry that you are a leader of fashion and, more specifically, a leader at the show over the 4 days!
The jury is made up of an honorary chairman, a trade press journalist, a mainstream press journalist, a stylist and representatives of a fashion school, a French department store and a webzine respectively.
“Sheriffs de Mode” awards ceremony
Eclat de Mode/ Chambre Syndicale BOCI
For the first time, Eclat de Mode and BOCI, the French Jewellery Manufacturers’ Trade Association, organised the show’s traditional gala evening for exhibitors and the “Sheriffs de Mode” awards ceremony offsite, at La Plage Parisienne restaurant.
The stylish restaurant and lounge drew more than 500 show attendees for the event, which went on late into the night.
Sylvie Gaudy, head of the Franchise and Fashion Jewellery division, and the show’s Assistant Director and Artistic Director Richard Martin emceed the awards ceremony. The panel of judges headed by stylist and designer Thomas Boog awarded 14 prizes to their favourite designers.
The ceremony was followed by a party and dancing, which brought this successful session of Eclat de Mode to an enjoyable close.
Next Eclat de Mode show
From Friday 21 to Monday 24 January 2011
Press Contact:
Delattre Communication
Christine Delattre
Tel: +33 (0)1 41 41 07 54 - +33 (0)6 60 70 21 72
Email: c.delattre.presse@orange.fr